Essential Asian Flavas – Press Release

Series nameEssential Asian Flavas
Description

This one-page, A4 press release was produced by Outcaste Records for the launch of the first compilation album in the ‘Essential Asian Flavas’ series in January 2003. The press release includes a track listing of the album.

Date of Creation / Publication2003
CreatorOutcaste Records; Jobanputra, Shabs
Associated Person/ Organisation
LocationLondon
Collection and Reference NumberOutcaste Records Collection (GB 2661 OC)
Catalogue NumberOC/COM/EA/1
CopyrightThe Creator and/ or associated person or organisation where applicable.
Access to originalsThe originals are located at Outcaste Records
Series notesIn 2003, Outcaste released the first of three albums in the Essential Asian Flavas series. By combining urban rhythms with contemporary UK Asian music, Outcaste believes a new genre has been created in British Asian crossover music, highlighted by the global success of Punjabi MC's Mundian To Bach Ke, featured on Outcaste's first Essential Asian Flavas album. To date, Outcaste Records have released three albums in this series, featuring re-mix producers and artists such as Punjabi MC, Rishi Rich, Nitin Sawhney and Badmarsh & Shri, working with Craig David, Nusrat Fateh Ali Khan and Dr Zeus, as well as many more. The digital material in this file includes CD album sleeves and press releases.
Collection notesA major label in world music, Outcaste Records was formed in 1995 by Shabs Jobanputra and Paul Franklyn. Based in London, the record label endeavours to maintain a creative space for artists of world music and produce music for and by young British Asians that reflect their South Asian and British cultural traditions. Outcaste are also dedicated to making this music increasingly accessible and appreciated to mainstream audiences.
Further information