Freedom by Aasha - Cassette Sleeve

Freedom by Aasha – Cassette Sleeve

Series name	Keda Pop Series
Description	This colour cassette sleeve is for the album ‘Freedom’, by pop duo Aasha. Aasha comprised of Raj Dhanda and Pablo Sat-Bhambra, who were the first artists to release an album under the Keda Records Pop series. The album was released in 1996 and is a fusion of Punjabi and British pop-dance music and is produced by Kuljit Bhamra.
Date of Creation / Publication	1996
Creator	Dhanda, Raj
Associated Person/ Organisation	Bhamra, Kuljit; Keda Records
Location	London
Collection and Reference Number	Kuljit Bhamra Collection (GB 2661 KB)
Catalogue Number	KB/KEDA/POP/3
Copyright	The Creator and/ or associated person or organisation where applicable
Access to originals	The originals are located with Kuljit Bhamra.
Series notes	The Keda Pop Series launched with pop duo 'Aasha', and endeavoured to create a mainstream pop music sound for young British Asians. By signing local artists such as Kavita Singh, Asha Jassal, Beat 4 Beat and DJ Raj, Keda Records blended UK pop rhythms with strong elements of Asian and other Eastern musical traditions to reach out to a multicultural audience. The digital items in this grouping feature a range of CD and cassette covers from artists signed under the Keda Pop Series of Keda Records.
Collection notes	The digitised material in the Kuljit Bhamra Collection includes material related to Kuljit Bhamra as a solo artist as well as to his record company, Keda Records. The items include posters, flyers, documents, cassette and CD sleeves, photographs, performance programmes and musical scores.