Essential Asian Flavas - CD Sleeve

Essential Asian Flavas – CD Sleeve

Series name	Essential Asian Flavas
Description	This album features fourteen tracks of urban British rhythms mixed with Bollywood and bhangra sounds, popular in Asian British club culture. The full colour, eight page CD sleeve includes linear notes for each of the fourteen tracks, which have been specially selected by Outcaste DJs. As founder of Outcaste Records, Shabs Jobanputra states on the CD sleeve, “‘Essential Asian Flavas’ seeks to reflect the emerging importance of urban rhythms within UK Asian music”.
Date of Creation / Publication	2003
Creator	Outcaste Records; Jobanputra, Shabs
Associated Person/ Organisation
Location	London
Collection and Reference Number	Outcaste Records Collection (GB 2661 OC)
Catalogue Number	OC/COM/EA/2
Copyright	The Creator and/ or associated person or organisation where applicable.
Access to originals	The originals are located at Outcaste Records
Series notes	In 2003, Outcaste released the first of three albums in the Essential Asian Flavas series. By combining urban rhythms with contemporary UK Asian music, Outcaste believes a new genre has been created in British Asian crossover music, highlighted by the global success of Punjabi MC's Mundian To Bach Ke, featured on Outcaste's first Essential Asian Flavas album. To date, Outcaste Records have released three albums in this series, featuring re-mix producers and artists such as Punjabi MC, Rishi Rich, Nitin Sawhney and Badmarsh & Shri, working with Craig David, Nusrat Fateh Ali Khan and Dr Zeus, as well as many more. The digital material in this file includes CD album sleeves and press releases.
Collection notes	A major label in world music, Outcaste Records was formed in 1995 by Shabs Jobanputra and Paul Franklyn. Based in London, the record label endeavours to maintain a creative space for artists of world music and produce music for and by young British Asians that reflect their South Asian and British cultural traditions. Outcaste are also dedicated to making this music increasingly accessible and appreciated to mainstream audiences.