Essential Asian Flavas – The Future Cutz – Press Release
| Series name | Essential Asian Flavas |
| Description | This one-page press release was produced in October 2003 by Outcaste Records for the launch of ‘Essential Asian Flavas – The Future Cutz’. The document provides information on the contents of the album and also includes a track listing. |
| Date of Creation / Publication | 2003 |
| Creator | Outcaste Records; Jobanputra, Shabs |
| Associated Person/ Organisation | |
| Location | London |
| Collection and Reference Number | Outcaste Records Collection (GB 2661 OC) |
| Catalogue Number | OC/COM/EA/5 |
| Copyright | The Creator and/ or associated person or organisation where applicable. |
| Access to originals | The originals are located at Outcaste Records |
| Series notes | In 2003, Outcaste released the first of three albums in the Essential Asian Flavas series. By combining urban rhythms with contemporary UK Asian music, Outcaste believes a new genre has been created in British Asian crossover music, highlighted by the global success of Punjabi MC's Mundian To Bach Ke, featured on Outcaste's first Essential Asian Flavas album. To date, Outcaste Records have released three albums in this series, featuring re-mix producers and artists such as Punjabi MC, Rishi Rich, Nitin Sawhney and Badmarsh & Shri, working with Craig David, Nusrat Fateh Ali Khan and Dr Zeus, as well as many more. The digital material in this file includes CD album sleeves and press releases. |
| Collection notes | A major label in world music, Outcaste Records was formed in 1995 by Shabs Jobanputra and Paul Franklyn. Based in London, the record label endeavours to maintain a creative space for artists of world music and produce music for and by young British Asians that reflect their South Asian and British cultural traditions. Outcaste are also dedicated to making this music increasingly accessible and appreciated to mainstream audiences. |
